Circular Design Packaging
Lufthansa Technik – Sustainable Packaging for GUIDEU
PROJECT OUTLINE
Meticulously crafted
As part of Lufthansa Technik’s mission to shape the future of aviation through innovation and responsibility, we were commissioned to develop new sample packaging for their pioneering non-electric floor path marking system, GuideU. Our task was to create a smart, elegant packaging solution that presents the product effectively and adheres strictly to the principles of sustainability and the circular design journey.
Sleek and stylish
GuideU is a product built with longevity, efficiency, and safety in mind—values we translated directly into our packaging concept. We developed a fully recyclable, plastic-free solution made entirely from recycled paper materials, proving that premium presentation and environmental responsibility can go hand in hand.
Project Overview
" "
The packaging was designed with two key functions: To hold a sample segment of aircraft carpet, with the GuideU strip already assembled—offering potential customers a realistic, tactile experience of the product in situ. To include a color fan deck, elegantly housed within a secondary box, showcasing the full spectrum of available GuideU colors in a compact and easy-to-navigate format.
What may seem like a small detail—the way a product sample is delivered—becomes a powerful brand statement when done right. By embracing recyclable materials and designing for disassembly and reuse, this project becomes part of a larger movement toward reducing resource consumption, minimizing waste, and actively contributing to a circular economy.
FINAL THOUGHTS
In industries like aviation, where innovation often focuses on efficiency and performance, sustainable design has the potential to redefine what progress looks like. This packaging isn’t just a container—it’s a message: that the future of engineering and design must be both high-tech and environmentally conscious.
