Bernina 990
CLIENT
Grosse8 for Telekom
TAKE ME BACK
YEAR
2024
App-less Experience
TELEKOM APP-LESS EXPERIENCE: CONCEPT AI PHONE
PROJECT OUTLINE
Meticulously crafted
At the Mobile World Congress 2024, Deutsche Telekom together with Qualcomm Technologies, Inc. and Brain.ai is presenting a visionary AI phone concept. An assistant based on artificial intelligence (AI) replaces the countless apps on the smartphone. Like a concierge, the assistant understands the user's wishes and takes care of the details.
Sleek and stylish
Makery supported our good friends at Grosse8 in developing an adaptation of the existing Brain AI interface to the current visuality and user experience of the Telekom brand design guidelines for mobile devices.
Project Overview
Bernina 990 App
Bernina 990 User Interface
" "
Artificial intelligence and so-called Large Language Models (LLM) will soon be an integral part of mobile devices
Jon Abrahamson, Chief Product & Digital Officer Deutsche Telekom
Bernina 990 Quilting
Bernina 990 Production

FINAL THOUGHTS

With the R1, Rabbit wants to put another device in your pocket while abandoning a graphical interface altogether. Telekom's approach, on the other hand, is a logical step closer to today's user reality and integrates fluidly into the existing tool landscape without compromising on functionality or throwing out learned interaction patterns.